Park Jinju
Experience
2021 — Now
Singtel · SingaporeSenior Product DesignerConsumer Group — Jul 2021 · Present
Oversight of payment and identity flows across all Singtel products by establishing standards for both processes.Built a blueprint for the whole Singtel payment ecosystem to improve user experience and reduce discrepancies between business and product.Led GxS (GrabxSingtel) digital banking project and collaborated with various cross-functional teams.Collaborated closely with development leaders to optimize the overall design and development process.Managed the definition of a comprehensive design library to be used for all product offerings.
Products My Singtel App · GOMO · hiApp · GxS Digital banking · Dash remittance2019 — 2021
Singtel · SingaporeProduct DesignerInternational Group — Sep 2019 · Jun 2021
Collaborated with telecommunications partners across Southeast Asia to establish a cohesive mobile payment experience, culminating in the successful launch of VIA, a cross-border mobile payment system.Created Dash Design System (DDS) from start to end, collaborating with engineers to implement the system to production.Led VISAxDash multi-currencies card project.
Products Singtel Dash · Dash-Visa multi-currencies card · VIA cross-border mobile payment2016 — 2019
Favorite Medium · Singapore & South KoreaInteraction DesignerSingapore — Jan 2018 · Jul 2019
Worked directly with clients (NTUC, General Electric, and Shell) to ensure successful product delivery.Formed lean UX process that can be implemented in various client's project.
South Korea — Jun 2016 · Dec 2017Co-authored the PayPal UI Style and Standards Guide used by developers worldwide.Traveled internationally to facilitate design thinking workshops for global and regional clients in various industries across South Korea, Japan, Singapore, and the US.
Products PayPal · UCSF · KB Bank · NTUC · Shell · Givaudan · WOHA · General Electric2015 — 2016
DesignFever · KoreaUX/UI DesignerNov 2015 · May 2016
Created comprehensive UI components for several high-profile clients, ensuring brand consistency and business requirements.
Products Hyundai Genesis official site · Lexus official site automobile virtual screens · Samsung Smart TV2015 — 2016
LG Uplus · KoreaUX SupporterJan 2015 · May 2016
Participated in user research lab studies and designed visuals for various UI products.Worked with customers and management to gather requirements, produce use cases, create storyboards and screen flows.
Education
Aug 2020
New York UniversityUX Design Principle for AR & VR
Mar 2011 · Feb 2016
Hongik UniversityBachelor's, Digital Media Design
Skills
User researchWireframingStrategy designData-driven designBehavior designUser journey mappingUsability testingFacilitating UX workshopA/B testingDesign sprintRapid prototypingDesign system designService blueprint mapping
Language
KoreanNative speaker
EnglishWork fluency