’15 User Research at LG Uplus
WorkWork Selected projects
- ’26 Universal Profile
One definition of a customer across 20+ Singtel channels, and the data behind Singtel's AI Shopping Assistant.
- ’24 Remittance improvement
- ’22 Multi-currency Card
About Park Jinju
I started in (User Research at LG Uplus), then moved into UI design at DesignFever, working on (Samsung Smart TV · Hyundai Genesis · Lexus). At Favorite Medium, I became an (Interaction Designer). Those (Digital Agency Roots) taught me to move between clients and screens: I ran (Design Thinking Workshops) in Korea, Japan, Singapore and the US, and designed (Multi-Platform UX) for (Web · App · Kiosk · IoT). In 2018, I moved (Seoul → Singapore) and delivered products for (NTUC · GE · Shell · KB Kookmin Bank). As a (Regional UX Consultant) at (Singtel International Group), I focused on (Cross-Border Products): I led (VISA × Dash Multi-Currency), built the (Dash Design System), and along the way earned an (NYU AR & VR Certificate). Now a (Senior Product Designer) at (Singtel Consumer Group), I designed onboarding flows for (GXS Digital Bank) that tie the Grab and Singtel experiences together. I also set the standards for (Identity & Payment), and designed (WanderJoy Cross-Border Rewards) and the (Universal Profile). Today, I'm an (AI-Native Product Builder), designing and shipping products with AI.
Writing Articles
- 01 Takeaways from MAG Payments Summit
Designing for Where Payments Are Going: 7 Takeaways from MAG Payments Summit
- 02 Collaboration using Flutter
- 03 AR e-commerce experience
- 04 Figma collaboration
AI Lab Projects
Nouri
Toddler meal planner, built with Expo, Supabase and Claude Code. Tap the phone to try it yourself.
Contact Let's talk
Open to conversations about design process, new product problems, mentoring and collaboration.


