’15 User Research at LG Uplus

Work

Work Selected projects

  • ’26 Universal Profile

    One definition of a customer across 20+ Singtel channels, and the data behind Singtel's AI Shopping Assistant.Identity · Singtel Group

  • ’24 Remittance improvement
  • ’22 Multi-currency Card

About Park Jinju

I started in (User Research at LG Uplus), then moved into UI design at DesignFever, working on (Samsung Smart TV · Hyundai Genesis · Lexus). At Favorite Medium, I became an (Interaction Designer). Those (Digital Agency Roots) taught me to move between clients and screens: I ran (Design Thinking Workshops) in Korea, Japan, Singapore and the US, and designed (Multi-Platform UX) for (Web · App · Kiosk · IoT). In 2018, I moved (Seoul → Singapore) and delivered products for (NTUC · GE · Shell · KB Kookmin Bank). As a (Regional UX Consultant) at (Singtel International Group), I focused on (Cross-Border Products): I led (VISA × Dash Multi-Currency), built the (Dash Design System), and along the way earned an (NYU AR & VR Certificate). Now a (Senior Product Designer) at (Singtel Consumer Group), I designed onboarding flows for (GXS Digital Bank) that tie the Grab and Singtel experiences together. I also set the standards for (Identity & Payment), and designed (WanderJoy Cross-Border Rewards) and the (Universal Profile). Today, I'm an (AI-Native Product Builder), designing and shipping products with AI.

CurrentlySenior Product DesignerSingtel · Consumer Group
FocusPayments · Identity · Digital bankingDesign systems · Data based strategy
LocationSingapore

Writing Articles

AI Lab Projects

Project 01 · iOS app

Nouri

Toddler meal planner, built with Expo, Supabase and Claude Code. Tap the phone to try it yourself.

Contact Let's talk

Open to conversations about design process, new product problems, mentoring and collaboration.

Park Jinju · Portfolio 2026